C&F Agent vs Super Stockist vs Wholesale Distributor: Key Differences Explained

Understanding supply chain terminology in India: how Carrying and Forwarding (C&F) agents differ from Super Stockists and Area Distributors in margin, consignment risk, and territory size.

When entering distribution partnerships in India, business owners encounter different roles: C&F agents handle consignment logistics for 2-4% commission; Super Stockists buy high-volume stock for state zones at 4-8% margin; and Area Distributors supply local retail stores for 12-25% margin.